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Podcast: Taste Radio
Episode: Straightaway 'Runs Its Own Race.' It's Why Costco & Shake Shack Came Calling.
Description: In a category flooded with fast-followers and flashy branding, Straightaway Cocktails is taking a radically different path: embracing the hard way. In this episode, founder and CEO Cy Cain reveals how the Portland-based brand is carving out a distinct space in the booming ready-to-drink category by prioritizing bar-quality cocktails crafted from in-house ingredients and held to uncompromising standards. Cy outlines a strategy rooted in deliberate, thoughtful growth rather than chasing viral trends. He dives into the brand's innovative approach to creative R&D, leveraging limited releases and direct-to-consumer exclusives to experiment boldly and gather insights...