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Podcast: Pipeline Visionaries
Episode: Demand Gen Trends to Invest in According to a Six-Time CMO with Heidi Melin, CMO of Workfront
Description: This episode features an interview with Heidi Melin, CMO of Workfront. Heidi has held the position of CMO 6 times over an impressive two-decade career of developing and executing marketing strategies that drive growth. On this episode, Heidi illustrates her approach to pivoting Workfront’s marketing strategies in response to the paradigm shift that companies are experiencing in 2020, and she explains why you need to be viewing your marketing dollars as an investment, not just an expense.Key TakeawaysWe’re undergoing a paradigm shift driven by COVID and the rise of the millennial B2B con...