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Podcast: Interact
Episode: Quizzes for Social Media Funnels ft. Kary Perry
Description: In this episode of the Interact Podcast, Josh Haynam sits down with Kary Perry to explore how quizzes can be powerful tools for both branding and lead generation. Kary shares how she restructured her business by using quizzes to guide her audience through personalized journeys, helping them discover the right products and resources. She discusses her shift away from traditional SEO tactics toward a social-first strategy, reflecting on how authenticity and emotional connection have become critical to standing out in today's crowded content landscape.Kary dives into the concept of a “trust funnel,” where connection and nurturing take...