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Podcast: Chaos Computer Club - recent audio-only feed
Episode: Causal ML for Smarter Advertising Campaigns with Python (sps25)
Description: Traditionally, marketing campaign analysis relies on simple metrics like the number of purchases made after a contact, or conversions following a promotion. While these numbers tell us what happened, they don’t reveal why it happened or if the campaign truly made a difference. Such analysis can’t distinguish between customers who would have acted anyway and those who were genuinely influenced by the campaign. The key question is: did the campaign actually cause the desired effect? In this practical and beginner-friendly session, we’ll explore how Causal Machine Learning provides the missing piece in campaign evaluation and targeting. Starting from r...