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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Robin Ross on what happens to retail when your best customers are AI agents
Description: What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine?
Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer interaction." It means building the technical and strategic flexibility to engage with autonomous agents as effectively as we do with people.
Today, we are at MAICON - the Marketing AI Conference - in Cleveland, Ohio, and we're going to talk about a concept...