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Podcast: Money Matters with Hongbin Jeong and Chua Tian Tian
Episode: Under the Radar: Dentsu’s Singapore CEO on the firm’s rapid internationalisation and M&A moves, addresses reports of potential sale of international business
Description: Marketing and communications has been an integral part of companies in shaping their brand image, selling values, advertising their products and services, which ultimately rings in the dollars and cents seen on balance sheets. But despite the importance of the profession, modern marketing as we know it to be is a relatively new field of business that took off only in the 1900s, with the widespread consumption of radio and television content. Our guest for today is one of the early players in the industry. Founded in 1901 in Tokyo, our guest for today is Dentsu...