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Podcast: The Best Ever CRE Show
Episode: Authentic Branding, Investor Outreach and Growth Plans ft. Eric Burns
Description: On this week’s episode of Capital Clinic, Richard McGirr interviews Eric Burns. Eric shares his journey from firefighter to capital raiser, explaining how his hands-on experience as a landlord led him to transition into passive investing and ultimately focus on fund-to-funds syndication. He and Richard discuss how personal storytelling can build trust in capital raising, how to identify ideal investor avatars, and why fund-to-funds offer both flexibility and compliance benefits. Eric also receives strategic advice on diversifying into debt funds to balance investor goals between income and growth, while learning to leverage his own background to connect authentically wi...