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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: As consumers reject synthetic dyes, PepsiCo looks for new ways to keep the vivid color in Gatorade and other drinks
Description: At several laboratories at a PepsiCo campus in Valhalla, New York, 30 miles north of New York City, scientists are busy figuring out how to replace the company’s artificial food dyes with natural food colorings in its beverages, especially Gatorade, one of its core products.
The company’s challenge: keeping Gatorade and other beverages vivid and colorful without the artificial dyes that U.S. consumers are increasingly rejecting. PepsiCo announced in April that it would accelerate a planned shift to natural colors in its foods and beverages. Right now, around 40% of the company’s products contain synthetic dyes.
But just as it...