Want to create an interactive transcript for this episode?
Podcast: EARN THE RIGHT with Trevor Young
Episode: 306: POCKET PR ESSENTIALS / Marketing communications challenges: The reality that all business owners face today
Description: This episode's featured track is POCKET PR ESSENTIALSÂ - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.
__________________
Today's ever-evolving marketplace presents some serious challenges for business owners.
We live in a digital-first world; today’s social currency is trust (and it’s in short supply!). This in turn presents business owners with a number of challenges when it comes to marketing our brands and communicating with prospective clients and customers.
KEY MESSAGE: We need to be pragmatic — what’s worked in the past...