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Podcast: Omni Talk Retail
Episode: AI Shopping Hits Critical Mass | Fast Five Shorts
Description: Adobe's October data reveals a game-changing milestone: generative AI traffic is now converting 16% BETTER than traditional sources—a complete 180 from three months ago when AI traffic converted 9% WORSE.
This episode breaks down what Kelly Carey and Waqas Khan from the A&M Consumer and Retail Group think retailers need to know about this inflection point.
With AI traffic up 1,200% year-over-year and shoppers spending 44% longer on sites when arriving from AI sources, the experts discuss why this shift makes sense, how consumers are using tools like ChatGPT to cut through digital clutter, and what retailers should be doing RIGHT NOW to pr...