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Podcast: Pharmacy Podcast Network
Episode: Patient Safety & the Direct to Consumer Factor | TWIRx
Description: Special Feature:Â
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Andrew Crawford, Vice President at Keysource talks with TWIRx host Todd Eury about the direct to patient market (Direct to Consumer, DTC) expected to hit $21 billion this year. Pharmacy is evolving fast. When DTC brands move in, pharmacies have a choice...compete or collaborate. Some manufacturers are selling directly to patients at discounted cash prices and cutting out traditional intermediaries. The model is projected to grow 9% a year through 2030, with pharma support services expected to nearly double from $3.2B to $5.7B by 2030.Â
Driven by cost pressure and new legislation, manufacturers are moving quickly. It is creating more tra...