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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 566: Competitive advantage by understanding customers using VOC and AI ā with John Mitchell
Description: How product managers can leverage AI to analyze and act on customer feedback
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TLDR
In this episode, Iām interviewing John Mitchell, President of Applied Marketing Science (AMS), on the evolving role of AI in Voice of the Customer (VOC) research. We discuss how AI is transforming the way companies capture customer needs, the importance of thoughtful customer research design, common pitfalls, and the critical balance between leveraging human insight and machine learning. John gives practical advice on asking better questions, the value of storytelling, and real-world examples de...