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Podcast: Podnews Daily - podcast industry news
Episode: Australia’s one ID for audio listeners
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In Australia, the industry body for commercial radio and audio, CRA, has launched CRA Audio ID, a “unified cross-network identity solution”. It allows a listener to be automatically given the same ID whatever radio station or podcast they consume (from a number of different companies) - meaning better audience de-duplication and frequency management. It’s now trading via Google’s DSP, the slightly-awkwardly-named “Display & Video 360”.
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