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Podcast: Fitt Insider
Episode: 315. Shahab Elmi, Co-Founder & CEO of Cymbiotika
Description: Today, I'm joined by Shahab Elmi, co-founder & CEO of Cymbiotika. With 100M+ packets sold in its first six years, Cymbiotika is bringing transparency to the supplement industry with liposomal formulations and rigorous third-party testing. In this episode, we discuss building a supplement brand focused on efficacy over marketing. We also cover: Liposomal delivery as a differentiator Why churn reveals true product efficacy Avoiding the wellness DTC race to the bottom  Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsle...