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Podcast: The Art of Franchise Marketing
Episode: Franchise Marketing for Youth Brands: Authenticity, Data & Membership Models with Leigh Feldman
Description: In this episode, Erin Martin interviews Leigh Feldman, CEO of Youth Franchise Brands, discussing the intricacies of franchise marketing, the importance of building a strong support system for franchisees, and the evolving landscape of marketing strategies, including influencer marketing and the role of AI in business. Leigh shares insights on membership models, data management, and future partnerships, emphasizing the need for franchisees to focus on creating remarkable experiences for their customers.Â