Want to create an interactive transcript for this episode?
Podcast: Just Get Started
Episode: #474 Chris LaFay - Founder, Classic City Consulting
Description: In this conversation, Chris LaFay (Founder, Classic City Consulting) shares a decade of hard-won lessons on staying profitable, avoiding bloat, and building an agency that lasts. We dig into “one-glass focus,” why not niching can still be strategic, when to pass on work, partnerships without finders fees, pricing and retainers, and the KPI that quietly compounds new business: intentional outreach.In this episode, you’ll learnWhy “one glass” focus beats scattered growthProject variety vs. “niching down” (and how to niche by systems, not industry)The comparison trap: learning...