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Podcast: Pipeline Visionaries
Episode: Turning Product Knowledge Into B2B Growth
Description: In this episode we welcome Dario Ambrosini, CMO at Propel Software, a product value management platform that connects commercial and product teams to optimize decision-making, drive process efficiencies, and engage customers. Dario discusses how marketing’s role is shifting: from generating leads to embedding product value into the full customer journey, collaborating with engineering, quality, supply chain and sales. He shares frameworks, tactics and real-world examples of how product data can fuel messaging, segmentation and growth.Key Takeaways:Marketing must become fluent in product data to craft messages that resonate with commercial teams.Create a “product-to-commercial thre...