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Podcast: Culture Raises US
Episode: Culture Convo | The Rise & Fade of Tentpole Moments: Culture, Timing & Protecting What Matters | Kenny Mac
Description: In this insightful episode of Culture Raises Us, Kenny Mac returns to break down the shifting landscape of cultural “tentpole” events—those iconic moments like the Super Bowl, All-Star Weekend, the Grammys, and beyond that once commanded collective attention but are now at risk of losing their impact. Kenny and Astor explore why over-commercialization, poor preparation, and a KPI-driven approach have diluted the magic of these moments. They dig into the cultural cost of over-branding, the necessity of timing and authenticity, and how new platforms like the NBA Summer League and Fanatics Fest are emerging as fresh cultur...