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Podcast: The Programmatic Digest
Episode: 56. Why Should You Consider CDP?
Description: In the Sensei's corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week's conversation by introducing CDP's (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM's (Customer Relationship Managements) and DMP's (Database Management Platforms). We talk about how CDP can be used in different ways to reach customers...