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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2653 - Unlocking Success Through Warm Referrals
Description: In this episode, Gresham candidly shares the hurdles he’s faced in his first year: no closed deals yet, restructuring his marketing company, personal setbacks and juggling family responsibilities.
Despite generating a sizable pool of leads, his outreach—via Google Ads, LinkedIn DMs, Facebook groups, and newsletters—has produced little traction.
He notes that franchise sales cycles can stretch up to a year, and he’s still searching for low‑hanging‑fruit opportunities that haven’t materialized through his existing channels.
Recognizing that big‑budget spending has been ineffective, Gresham plans to reboot his marketing ap...