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Podcast: Keep Optimising
Episode: TikTok: Building a Profitable TikTok Shop Presence With Creators, Analytics, and Engaging Lives, with Marianne Morrison of Metrimax
Description: Marianne Morrison has been obsessed with retail growth for over a decade. Initially building, growing, and selling her own skincare brand, and now working with many retailers and brands to help them achieve their business growth goals.In this episode, she’s breaking down how to turn TikTok from a social platform into a serious sales channel — with real-world advice on content, offers, and audience growth that every eCommerce brand can use.Dive in:[04:03] "Navigating TikTok for Brands"[07:38] TikTok Growth Strategy Insights[12:18] Effective Influencer Collaboration Tips[14:11] Success on T...