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Podcast: The Produce Retail Podcast
Episode: Former H-E-B floral director and 2023 IFPA Floral Marketer of the Year Erin Esensee and floral retail veteran Jennie Kellerman Garbarek on the importance of timeline in floral
Description: We're delighted to welcome for this week's episode Erin Esensee, director of business development at Decowraps, and Jennie Kellerman Garbarek, sales director for mass market North America at Tessa. Erin was previously the longtime floral director of H-E-B, where she was recognized by IFPA in 2023 as Floral Marketer of the Year, and Jennie is a veteran of SpartanNash, Mariano’s and Roundy’s. In this conversation, they discuss the complexity of the floral department and the reasons why floral leadership should always aim to be working a year in advance. They talk about transitioning in and out of holidays; leani...