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Podcast: Inner Sircle
Episode: POV: Importance of Community Management
Description: Today, I want to talk about something that sounds too simple to matter — but the data says otherwise. Replying to your comments.At Sircle, we always say that community management is the most important — though maybe the least sexy — part of any social media strategy.And now, the numbers back that up. According to Buffer’s latest engagement study, replying to comments can increase engagement anywhere from 5% to 42%, depending on the platform.I want to zero in on one of those platforms today: Instagram.Buffer analyzed over 700,000 Instagram posts from nearly 70,000 profiles...