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Podcast: Travel Agent Achievers - To Educate, Encourage and Empower Travel Professionals
Episode: Facebook Ads That Work: Visibility, Targeting and Sustainable Marketing with Natalie Alaimo
Description: In this episode, Ros chats with Facebook and Instagram Ads Strategist Natalie Alaimo about how travel professionals can use paid ads to increase visibility, attract their ideal clients, and grow their business sustainably. They discuss the difference between visibility and conversion, how to balance organic and paid strategies, what it takes to attract ready-to-book leads, and how small-budget advertising can support your long-term marketing goals. Key Topics: Qualified visibility vs vanity metrics Organic reach decline and what to do about it How Meta's new AI targeting works <...