Want to create an interactive transcript for this episode?
Podcast: Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter
Episode: Why I Tell People NOT to Start a Podcast (And How This Prequalifies My Best Clients)
Description: You've probably heard the sales advice to share who your offer is NOT for. But it usually gets misused into meaningless phrases like "this isn't for you if you're not ready to invest in yourself."
In this episode, I'm sharing the four prequalifying criteria I use to help people assess if they're ready for a podcast (spoiler: it usually takes 3-5 years in business to have these locked in). And why being clear about who's NOT ready actually builds more trust than promising everyone a magic solution.
The four...