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Podcast: Can Marketing Save the Planet?
Episode: Episode 112: The Purpose Reckoning - Why B2B Marketers Must be Brave and Smart - with Dave Vann, CEO, said & done
Description:
In a climate where many organisations are nervously dialling back on their social and environmental commitments, a surprising group is emerging as the new purpose pioneers - B2B brands. In this episode of Can Marketing Save the Planet?, we sit down with Dave Vann, MD of agency, said & done, to unpack their latest revealing research, ‘The Purpose Reckoning,’ which surveyed over 300 businesses.
Our conversation delves into the current situation we are seeing across the business landscape where leaders feel caught between political and economic pressures to stay quiet, and their personal desire to be more outspoken and...