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Podcast: Practice Disrupted by Practice of Architecture
Episode: 217: Designing the Future: How Etch Built a Practice That Embraces AI + Autonomy
Description: How can designers build intentional businesses while embracing an AI-powered practice?This week, we're joined by Jessica Nelson and Stephanie Lindsay, the co-founders of Etch Design Group and the new venture AI for Interiors. They share their 10-year journey of building Etch into a celebrated Austin-based studio, driven by a "yin and yang" partnership and a desire to create a firm culture centered on autonomy, trust, and a sustainable work-life rhythm. Now a team of 10, they've successfully structured the firm to empower their designers, allowing Stephanie to work remotely and giving both founders space to explore new...