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Podcast: Strategic Counsel by ForthRight Business
Episode: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza
Description: Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in many cases, marketing & sales become so siloed from each other, it hurts the business. We wanted you to learn from an expert with experience in all aspects of The Power Trifecta - brand, marketing, and sales - so we welcomed on Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll also get a kick...