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Podcast: Money Matters with Hongbin Jeong and Chua Tian Tian
Episode: Under the Radar: (SPECIALS) What is Singapore Airline’s golden playbook for the future? (feat. Chief Commercial Officer Lee Lik Hsin and NUS MBA Programmes Vice-Dean Professor Jochen Wirtz)
Description: Today we’re going to welcome you aboard Singapore Airlines as it reaches out to greater skies in a fast changing business environment. Founded some 50 years ago through the demerger of the Malaysia-Singapore Airlines in 1972, SIA has evolved into one of the most recognised and respected travel brands globally. The Singapore flag carrier and its low cost subsidiary Scoot now fly to over 120 destinations, and operates the world’s longest non-stop flight –  a 19-hour ride from Singapore to New York City. SIA has long been presented in business schools as a textbook example of “cost-e...