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Podcast: Digital Hive Podcast
Episode: When Niching Works: Marketing a niched business
Description: In the episode, I explore the pivotal question of whether to niche or not and it's impact on digital marketing. I dive into the importance of defining a niche, the benefits and limitations of niching, and how businesses can effectively market their offers with examples from various industries to illustrate how niching or broadening your target audience impacts your marketing strategy and growth potential. I also break down how these learnings could impact how broader businesses can segment their audiences.Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot...