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Podcast: BRANDED
Episode: Why Belief Is the Most Powerful Brand Strategy in 2025
Description: LeBron had millions bracing for goodbye—until the twist revealed it wasn’t retirement at all. And that’s just one part of this week’s story about belief: who has it, who earns it, and how brands weaponize it.From China blocking influencers without real credentials…to Cheetos turning a baseball superstition into an official MLB deal to Prime, Feastables, and Stanley proving that today’s strongest brands start as people, not companies.Ben Kaplan (Founder + CEO, Top Agency) breaks down why trust, identity, and community have become the new moat in marketing...