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Podcast: Taste Radio
Episode: When You Have A Nutty Idea, Always Fear This More Than Failure
Description: It's common for someone to see a jar of NuttZo for the first time and wonder, "Why is it upside down?" The majority of the brand's nut- and seed-based butters are packaged such that the twist cap is at the base of the jar, allowing for the ingredients' natural oils to rise to the top and make it easier for consumers to stir and blend before use. The unique design is essential for attracting awareness and gaining trial, but as NuttZo founder and CEO Danielle LiVolsi explained in an interview featured in this episode, winning customer loyalty and a...