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Podcast: The Stream (with Will & Tom)
Episode: S3 EP.9 Leading the hydration revolution with Pierandrea Quarta
Description: This week, Pierandrea Quarta, CEO & Founder of REBO, joins Will Sarni and Tom Freyberg to talk about Pierandrea's decade of experience at the multinational, Procter & Gamble and when overseeing the production of a bottle made entirely from plastics found on beaches, it opened his eyes to the plastic pandemic.He talks about marrying a solution to the plastics challenge with a smart hydration innovation and discusses the experience of raising $250,000 through crowdfunding but how the plastic narrative was not necessarily the key driver that resonated with the first adopters. Plus, the conversation looks at unconventional p...