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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Turning A Business into a Powerful Brand
Description: Everyone wants to build a brand. Not just a brand, but a power brand. A viral brand.  The problem is few companies know how. Most focus on creating of a super cool logo. A catchy tagline. Developing their vision of the perfect brand colors. Or adding lots of fun features.And they’re disappointed when their brand literally dies on the vine.  How could something that fabulous not be a marketplace sensation?Today we’re joined by Dr Pieter Steenkamp founder of Brand for Success, a boutique brand consultancy.He holds a...