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Podcast: Nudge
Episode: Why Everyone’s Suddenly Drinking Aperol Spritz
Description: It’s the most popular cocktail in America.Â
But prior to 2015, almost nobody had heard of it.Â
So, how did Aperol Spritz become the world’s drink of choice?Â
By leveraging a well-known behavioural bias in a totally unique way.Â
Join Richard Shotton as he explains why suddenly everyone started drinking Aperol Spritz.Â
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