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Podcast: How I Do Content
Episode: 227. The Messaging Mistakes That Keep You in Reactive Marketing Mode
Description: Every year it happens.You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.And then by mid-February… you’re right back in reactive mode wondering what the hell happened.In today’s episode of the How I Do Content Podcast, I’m breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline. The real reason you slip back into reactive marketing is because your messagin...