Want to create an interactive transcript for this episode?
Podcast: VC10X - Investing, Venture Capital, Asset Management, Private Equity, Family Office
Episode: PE10X - Lessons from $4.7B in Software Growth Equity with Maitlan Cramer, MD Bow River Capital
Description: What does it really take to scale a B2B software company from early traction to a category leader? In this episode, Maitlan Cramer, Managing Director at Bow River Capital, breaks down the "Capital Plus" playbook used to manage roughly $4.7 billion in assets across the firm.Maitlan moves beyond the typical VC advice, explaining why growth equity is about "rolling up your sleeves" to fix broken processes rather than just writing checks. He shares why he will always choose a great market over a great product, how to distinguish...