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Podcast: Inside the Creator Economy
Episode: Powered by Joy: How Cloetta Builds Brands for Anyone, Anytime, Anywhere
Description: Cloetta may be Northern Europe’s leading confectionery company, but behind the colorful shelves and iconic classics lies one of the most complex challenges in FMCG: building brands for anyone, anytime, anywhere.Â
In this episode, we sit down with Thomas Biesterfeldt, Global CMO at Cloetta, to explore what it really means to market a category with almost 100% penetration, where reach, emotion, and real-life occasions all collide.Â
Tune in to learn:Â
How Cloetta thinks about reach, working media and Marketing NET in a world where attention is fragmenting
The role of creators in connecting products to mom...