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Podcast: Market Like a Fintech
Episode: Inside the Growth Story of Reaching Profitability as a Fintech (and the Marketing Strategy Behind it) | Gregory Aubert & Edvin Pauza, Yapily
Description: In this episode, we explore Yapily's marketing journey, focusing on their data-driven approach and its impact on their strategies. We discuss how they optimize Google ads for success, the importance of maintaining consistency across channels, their future marketing plans, and a lot more.Useful links:Find Edvin Pauza on LinkedIn: https://www.linkedin.com/in/edvinpauza/Find Gregory Aubert on LInkedin: https://www.linkedin.com/in/gregoryaubert/Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/Â