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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
Description: For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning?
Agility requires a deep understanding of your brand's core purpose and the conviction to protect it. This often means having the courage to reverse a decision that was once seen as the ultimate success.
Today, we're going to talk about brand integrity, the founder's paradox of building a company to sell, and what happens when you get a second chance to reclaim...