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Podcast: IMS Insights Podcast
Episode: Mental Mining: Uncovering Your Case Story | Episode 87
Description: In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Ritterâauthor of Creating Winning Trial Strategiesâto explore the art and science of Mental MiningÂŽ. Their conversation dives into how this methodology helps trial teams uncover the subconscious ways jurors process information and how to use that insight to educate, motivate, and connect. Listen now for insights on: What Mental Mining is and why it matters in trial strategy How to identify jurorsâ subconscious âtoeholdsâ and leverage them effectively The difference between ongoing Mental Mining and dedi...