Want to create an interactive transcript for this episode?
Podcast: The Brand Called You
Episode: Small Wins. Big Impact | Sri Kaza, Author, 'Unconvention - A Small Business Strategy Guide'
Description: Former McKinsey partner and author Sri Kaza shares how small businesses can turn their size into a superpower. Through his “Underdog Principles” — Positioning, Proximity, and Purpose — Sri reveals why true success lies not in scale, but in connection, clarity, and conviction. A must-listen for every entrepreneur ready to rewrite the rules.00:32- About Sri KazaSri is an author of a book titled Unconvention - A Small Business Strategy Guide. He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose. ...