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Podcast: Market Like a Fintech
Episode: Customer Research and Reports: How To Do Them Properly | Gunny Scarfo, Co-Founder at NonFiction Research
Description: When’s the last time you read a report?I don’t mean skim. I mean seriously sat down, and truly thought through the report you were reading.If you’re anything like me, it’s been a while. I usually download the white papers, reports and put them in a folder, often never to be opened again.Why is that? We all know the answer: because they’re boring. The font is small, the paragraphs are thick and the words a...