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Podcast: Marketer of the Month
Episode: EPISODE 240- Guardrails and Growth: Mastercard's VP & Head of AI Governance John Hearty's New Market Playbook
Description: John Hearty leads AI Governance at Mastercard, ensuring that AI systems the company builds or buys are fair, transparent, and effective. He drives responsible AI adoption, engages regulators, and advances tools, training, and research to embed AI ethics across the organization. With a background in R&D and global payments infrastructure, John holds 40+ patents and serves on ISO AI standards committees. On The Menu:Trust as foundation: Mastercard's AI governance philosophy explainedEvaluating AI systems for efficacy, fairness, and transparencyGenerative AI's transformative impact on marketing and creativityBuilding responsible AI solutions with external suppliers effectivelyThe...