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Podcast: Today In History with The Retrospectors
Episode: The Sound of Luxury
Description: In the annals of automotive innovation, November 28th, 2018 marked a peculiar milestone: the birth of the Lincoln Chimes. The brainchild of Jennifer Prescott, overseer of "Vehicle Harmony" at the motor company, this warning system replaced the synthetic sound of in-car emergency alerts with a blend of violin, viola, and marimba played by The Detroit Symphony Orchestra.
Lincoln's endeavour followed in the wake of Bentley revamping its alert and indicator sounds, drawing inspiration from the gentle ticking of a grandfather clock - but cars are not the only luxury products to dabble in ‘sonic branding’. From computer startup chim...