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Podcast: Above The Business
Episode: Episode 518: Build Once, Ship Twice
Description: "He could build that system once, and he could ship it 2, 3, and 4 times. That is the value of not only systems and processes, but that's the value of stepping back for a second, getting above the business, thinking like an architect."In this episode, Bradley breaks down a powerful concept: build once, ship twice. It's not just a catchy phrase—it's the difference between running around like a chicken with your head cut off and actually designing systems that work for you over and over again.Through a real client conversation about marketing dollars and le...