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Podcast: The Jordan Harbinger Show
Episode: 414: Jonah Berger | How to Change Anyone's Mind
Description: Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind.
What We Discuss with Jonah Berger:
How the ingrained anti-persuasion radar we all possess makes it harder for us to follow even the best advice.
Why providing someone with a "menu" of options is a far more effective method of persuasion than giving them a single option.
While pushing works well...