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Podcast: The Cheer Biz Podcast
Episode: Culture First, Banners Later
Description: In this episode of the Cheer Biz Podcast, Dan Cotton sits down with Ashley Newberry, gym director at Dream Extreme All-Stars in Vacaville, CA—Miss California, children’s book author, and culture-builder behind one of NorCal’s fastest-growing programs. Ashley shares how a single private lesson snowballed into camps, classes, and a full program; how her team moved from a shared gymnastics space into a cheer-focused facility; and why putting safety, belonging, and communication first created explosive, sustainable growth.
You’ll learn:
The Novice-3 “bridge year” strategy that helped a Junior 2 group confidently step into Level 3—with...