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Podcast: Lawyer Business Advantage
Episode: Niche Marketing with Ken Levinson | Recap with Austin Tenette
Description: Â
In this episode, Alay and Austin discuss:Â
Identifying your niche (and taking it deeper than the surface level).Â
Stepping out of the day-to-day doing and the process of discovery.
Breaking through the noise.Â
Staying top of mind in your narrow niche area. Â
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Key Takeaways:Â
Be dedicated to your niche. Stand by it and share with other attorneys your expertise.Â
Lawyers need to find a way to stay top of mind so that when their potential client has a need, their client remembers them and reaches out.
When you enjoy what you do, it is easi...