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Podcast: Sport for Business
Episode: Teaching Talent To Speak For Itself
Description: Let us know what’s on your mindWe explore how the Teneo Accelerate programme helps young female athletes build brand, social, commercial, and media skills, pairing practical training with year-round support. Ellen shares growth from an Irish pilot to a European footprint, plus candid lessons on online safety and contract literacy.• Why the programme exists and who it serves• Cohort growth from three to six athletes across Europe• Selection through sporting bodies and NGBs• Four pillars: brand, social, commercial, media• Contract basics, agent choices, and sponsorship fit• Social media strategy, Link...